(1) The University of New England's Corporate Website Management (CWM) Policy addresses online representations of the University, its staff and partners within the context of its web pages. As a public representation of the University, it is necessary that all online content maintain a consistent, appropriate and effective presence for the organisation's external market while fulfilling the requirements of government regulations and meeting the needs of internal stakeholders.
(2) The Corporate Website Management Policy aims to:
(3) This policy informs the UNE Corporate Website Management Procedures and associated UNE Website Management Guidelines and should be implemented in conjunction with the related policies and associated documentation listed at the conclusion of this document. The Procedures provide a framework for operationalising the policy, including guidelines and approval processes for webpage content. Detail relating to specific types of website content including images, video and other media as well as information relating to the development of pages from a user perspective, is found within the UNE Corporate Website User Guide.
(4) The policy applies to the publication of online content representing UNE and its partners within a website environment, including but not limited to authorised users of UNE's online Content Management System (CMS) who are authorised to create and/or publish content for the University of New England's corporate website.
(5) There are a number of third party corporate systems and applications accessible via portals from the University's CMS that are not controlled by the University of New England. In the case of these applications, the procedures relate to the branding, styling and content that is managed within the application by UNE.
(6) Only authorised users who have undergone appropriate CMS training are to publish content within the UNE corporate web environment, subject to their allocated role and approval through the relevant approval process described in the UNE Corporate Website Procedures.
(7) All online content published on behalf of UNE is to be checked for accuracy, accessibility and duplication of currently published information, and must adhere to UNE's strategic objectives, branding guidelines, web design and content standards and website management procedures, by:
(8) The Executive Director - Marketing and Strategy (or his/her delegate) reserves the right to access, edit and delete content published on behalf of UNE which breaches this policy, is deemed inappropriate or does not acceptably represent UNE.
(9) Custom coding, third party software, designers, vendors and/or applications are only to be used with the approval of the appropriate University authority and with the knowledge and approval of the Executive Director, Marketing and Public Affairs in his/her role as Policy Administrator.
(10) Record keeping of information will be in accordance with the UNE's Records Management Policy.
(11) Online advertising/commercial endorsement
(12) Policy Compliance
(13) CMS: Content Management System — software system used to create, edit and approve content for online publication. UNE's CMS is a customised version of Squiz Matrix.
(14) Content: text, images, documents, videos, narratives and any other information that is made available (published) online.
(15) Content Ownership: refers to the allocated party/ies responsible for areas of published content and its maintenance.
(16) UNE Representative: means a University employee (casual, fixed term or permanent), contractor, agent, appointee, UNE Council member or any other person engaged by the University to undertake some activity for or on behalf of the University. This includes corporations and other bodies falling into one or more of these categories.
(17) Users: content creators and editors of the University website.